What is your unique offering and benefit to the community?
What is your brand and your message?
Your organization’s brand defines your organization’s identity in
terms of the specific meaningful value you create. Different from
mission, it is the outward facing presence that you establish with
your audience that guides their perception and participation. In
this workshop, you will learn how brands work in arts organizations,
how to begin to guide your brand presence, and apply what you learn
to developing a set of brand pillars and targeted messages. Most
importantly, you will learn how brands are driven through engagement
and interaction, moving beyond one-sided messaging and into
meaningful dialogues and relationships with your audience.
This is a FREE workshop for board members and staff of arts
organizations, big or small!
Carlo Cuesta has 25 years experience working with nonprofit and arts
organizations helping them get their messages out and developing
strategies for engagement. He was the lead trainer for the Minnesota
State Arts Board's Statewide Audience Development Initiative and is
the co-author of The McKnight Foundation commissioned report:
“Bright Stars, Charting the Impact of Art on Greater Minnesota.” He
has an MBA from the University of St. Thomas and is an adjunct
professor in the graduate program on arts and cultural leadership at
the University of Minnesota.
Great chance to network with other arts organizations and meet the
SMAHC board members & staff!
Check out the interactive map created by Minnesota Citizens for the
Arts!
Use the hyperlink (above) to
access a Google map that pinpoints the locations of all grants funded by the
Minnesota State Arts Board and the MN Regional Arts Councils
(including SMAHC) in 2010. As you enlarge the map, you can
get more detail within the clusters.
SMAHC IS LOOKING FOR
BOARD MEMBERS & GRANT PANELISTS
If you are interested in serving as a
Board Member,
Artist
Grants Individual Artist Development & Career Grant Deadline: December 15, 2011
Art Study Opportunity for Youth:
March 1, 2012
School
Grants Arts
in the Schools Grant Deadlines: October 15, 2011 April 15, 2012
Other Forms & Information
For Board and Grant
Panelists: Site Evaluation form For Grant Panelists: Grant Panel Responsibilities For Grant Panelists: Application for Grant Review
Panelist For Board Members: Application for SMAHC Board Members
Voices is the SMAHC
bi-monthly newsletter. Each issue is posted on our web site. You can receive Voices by email. Click on the link below
for more information.
Or Contact Us At:
Southwest Minnesota Arts & Humanities
Council 1210 East College Drive, Suite 600 Marshall, Minnesota 56258 800-622-5284 or 507-537-1471 smahcinfo@iw.net